Oh, Ines. We get it, you’re sexy. But do you really have to dress like this at work?
Today’s Media Day was about the Super Bowl, the Pittsburgh Steelers and the Green Bay Packers. Just by being there Ines created a frenzy, as we all knew she would. The media – mostly men – were all over her, and it’s easy to see why. We haven’t heard much from her since the beginning of the season when she rode the waves of inconsistent and overblown sexual harassment claims to give herself more exposure than her too-tight tank tops. Overnight she became the most famous female journalist on the sidelines, much to the dismay of Pam Oliver and Suzy Kolber who were now feeling slightly overdressed.
Today’s sequined get-up did Ines no favors in helping us see her as a serious, professional journalist. As young women, we are advised to dress for the job we want. I work in media too, so I know the rules are a bit more lax than in the corporate or engineering worlds. But you can’t be taken seriously in any industry wearing a dress like that. Looking at this, I would say that Ines was more dressed for going out with the boys for “Make it Rain Monday.”
Now, I haven’t seen her show in Mexico, and maybe she never claimed to be a serious journalist. But if that’s the case, she doesn’t belong on the sidelines anymore. There are way too many women who work incredibly hard in the sports journalism industry and would love to have their shot at Media Day. But how can they when Ines and her outfit are what gets all of the attention? These women have probably worked endless night shifts at TV and radio stations, served as lowly interns and assistants to jackass bosses at sports media networks, and carried notebooks, clip boards and camera equipment to every single local sporting event in their town. They did it just for the experience, hoping for their big break. They love the game, they love journalism and media, and they have to fight so much harder because sports is obviously a man’s arena.
There’s no denying that Ines is hot. She certainly is, and there’s nothing wrong with that. Models become TV personalities, journalists and hosts all the time (Ex: the gorgeous Marisa Miller has guested as a reporter at the Super Bowl for NFL Total Access… she is just wearing more than the swimsuits and lingerie that we’re used to seeing her in).
But because of the way Ines is dressed, I guarantee no one listened to a word she said today. No one cared what questions she had for the players or any interviews she might have conducted or stories she may have filed. So was she really “media?”
If she just wants to be on the sidelines to look pretty, she can just be a cheerleader. In which case she had no business being at the Super Bowl this year anyway.
For more on women and the NFL, here’s a piece from earlier this season:
With new site, NFL says “Women, we love you… so much it hurts.”